Real-World Experiences = Real Decisions
We expose HCPs and patients to your communications in realistic, simulated healthcare environments, then continuously survey to measure their impact over time.
RxLift combines brand, behavioral and campaign data to estimate which communications have the greatest potential to influence prescribing.
HCPs & Patients
Attention
In-Content Behavior
AtlasMint RxLift enables you to measure how healthcare professionals (HCPs) and patients respond to advertising and communications, delivering actionable insights that help optimize creative effectiveness and drive prescribing behavior.
Through an intuitive, headless environment, teams can rapidly test, predict, and refine messaging, enabling smarter media placement decisions and continuous creative optimization for improved marketing performance.
Recall
Brand Lift
Web & Mobile
Test On Audience Devices
Educational Settings
Academic Journals & Editorials
Patient Journeys
Promotional & Subscriptions
In-Context Experiences
WebMD, Medscape, Social Apps
Always On Point of Care Communication Improvement Platform
Our standardized pharmaceutical campaign performance process measures promotional effectiveness and continuously captures data to forecast campaign performance, estimate potential future script lift, and identify which communications most effectively influence HCPs and patients.
Capture
Measure communications in realistic, in-context healthcare experiences.
Exposure • Attention • First Fixation • Clicks • Engagement
Understand
Measure how communications change perceptions before and after exposure.
Awareness • Trust • Recall • Preference • Associations • Recommendation • Intent
Diagnose
Identify why a communication succeeds or fails.
Message Clarity • Message Relevance • Believability • Claim Attachment • Benefit Recall
Perfect
Connect communication performance to future business outcomes.
Estimated Script Lift • Campaign Effectiveness • Forecasted ROI • Market Impact
Demo the Platform
Contact us to go beyond impressions and clicks to understand what audiences notice, what they remember, what changes, and what is most likely to influence future prescribing behavior.